My Vision
I believe every woman deserves to feel celebrated, seen, and empowered in front of the camera, especially when the photographer is someone who loves her. Yet, too often, that tense, awkward moment becomes a wasted opportunity for connection.
Our vision is to replace that friction with a playful ritual. We do this with a clear, step-by-step method that takes under 10 minutes to practice. For couples, it’s about capturing genuine joy together. For single men, it's a way to use a friendly mini-shoot to break the ice and spark authentic connection, all with nothing more than a smartphone. The goal is to create an uplifting experience that leaves her shining and both of you with memories to treasure.
The Purest Purpose of a Photograph
My journey with photography didn't start with a camera, but with a question: What does an image actually do?
Sure, I grew up loving the craft—the light, the lines, the thrill of composition. But a few years ago, that love turned into a deeper inquiry. For the Israeli Midburn festival, I launched an art project called "Fading Memories" using AI to reduce photos of people to just their outlines.
I wanted to know what the purpose of a photo really was.
Is it for sharing on social media, or is it to trigger a personal memory?
And if it's for memory, what is the bare minimum we need to see to feel that spark?
The answer didn't come from my art project. It came on a dusty roadside during a trip with friends.
One of my friends, Iris, asked her partner, Eran, for a quick photo. He took it with a sigh, already defensive, and the whole mood curdled. It was a moment I’d seen a hundred times.
Impulsively, I offered to try. I took her phone, asked what she was hoping for, and just started playing with angles, encouraging her as I went. When I showed her the screen, her face lit up with a genuine, beautiful smile.
In that instant, all my abstract questions became crystal clear. The purpose of a photo, especially one taken by someone you love, isn't just to remember a moment. It’s to feel seen in that moment.
That became my new obsession. I kept volunteering, turning stiff, awkward photo requests into playful, connected experiences. And with every couple I helped, I saw the same truth: men weren't being difficult; they were just terrified of failing. They didn't have a playbook.
So I built one.
This method & course are the result of that journey.
It’s a simple method to help you turn “Can you take a photo of me?” into a moment of confidence and intimacy.
It’s not about shutter speeds or lenses - it’s about learning to say, with a camera, “I see you, and I love what I see.”
Because when she asks to be captured, she’s really asking to be cherished. And you can learn to do that, beautifully.
